E2.0 may be hype, but Dachis Group is joining the goldrush

About Dachis Group

• Founded in 2008 by Jeffrey Dachis, Dachis Group (Dachis Corporation, Inc.) was created to unlock the value of social technologies for large corporate enterprises through its Social Business Design global advisory practice and technology implementation program.
• The company’s strategy is backed by a commitment from Austin Ventures to build and grow organically and through acquisitions.

via dachisgroup.com

I think this is very interesting. Headshift have a strong brand in Europe in particular and I know and like the team here in Australia and they seem to be gaining traction, although I can’t comment on their positioning in the US.

What strikes me as interesting is the fact that this is a clear land grab. That’s not saying it’s bad at all, maybe marrying HeadShift and Dachis is a fantastic opportunity, combining street cred with capital.

I think this is a clear indicator of the future however — cometh the tools, then follow the consultants. The VC’s see a future in Social Businesses and are clearly investing a growth strategy into acquiring and staking out a piece of turf.

Good luck to both Dachis and Headshift, no doubt they’ve done their due diligence and are a good fit for each other, it will be very interesting to see how this strategy plays out.

My caution is that I don’t believe companies care about size in this market place, they care about credibility. Sure, being big and credible will win, but when it comes to consultancy and integration, I don’t believe a growth only strategy is one that aligns with my experience of what companies are seeking when they reach out for advice in the E2.0 area.

I wonder what’s next — I’m sure this won’t be the only merger in the wings.