Reflection on startup life: Week 48

Too much to do, to little time to write, but after 48 weeks I can’t stop now. So a collection of loose thoughts.

  1. Everyone needs a cofounder. More importantly you need a cofounder with a different perspective. How else can you have hard discussions.
  2. You’re not pivoting as fast as you could be. We weren’t.
  3. Ideas need time to gestate. That doesn’t mean you sit around and waiting to see what hatches — do something else in the mean time.
  4. Excellent ideas can still be excellent ideas with a very small addressable market. It makes them no less excellent, it does however make them a poor business decision.
  5. If you don’t know the addressable market, guess. Then divide by 1000. If it still looks attractive then maybe.
  6. Keep moving forwards.
  7. Ideas seed in unexpected ways. But you have to keep seeding ideas.
  8. You can always change your mind later.
  9. From the time you say — lets meet with some potential customers to the time that actually happens is 2–3 weeks minimum.
  10. All of this is an excuse to avoid cold calling.


  • Money in the bank
  • Good discussions
  • Feels like lots of things are sparking around the place.

Lessons Learned

  • I think point 3 above sums it up well.

Goal this week

  • Client meetings
  • Keep moving forwards